| Visual Design |

Text

- Avoid the use of all CAPITAL LETTERS for body text. OK to use for highlighting or for titles.

- Employ appropriate type families on the basis of your message (i.e., serif vs. san serif)

- Avoid the use of too many font faces on one screen or throughout one site (e.g., arial, helvetica, times, courier)

-Provide for adequate contrast between figure and ground (i.e., text and background)



Colors

- Avoid the use of too many colors on one screen, especially font colors.

- Pay attention to the psychology of color (Holzschlag, 1999). For example: Dominant red colors evoke feelings of passion, aggression, or danger.